Wednesday, April 23, 2008

Getting Smart About Online Leasing — Gina Kilker, VP, Marketing

When the very first version of VaultWare was released in 2003 the Internet was a fleeting thought in the minds of most multifamily marketers. Today, we study it, measure it and attempt to understand it so we can use it more effectively to reach consumers. We’ll look at the state of multifamily and the Internet today…5 years later. Hear the latest in online leasing statistics that will shape your thinking and more importantly your online marketing.

Heroic Measures In Today’s Leasing World: — Mike Cornell, COO

We'll review some new and exciting ways for you to look like an online marketing hero with numbers you can use! And we'll introduce you to some new reports you’ll receive every month so you can see firsthand what your online leasing complexion looks like. These measurements will help you find out where your property is headed.

The Unsung Heroes in Online Leasing:  Customers! — Stephen Heitz, Director of Interactive Services, Lavidge Interactive

The newly re-designed VaultWare Consumer interface is here and it's killer! The expectations of today's online consumers have fueled an even better VaultWare online leasing experience. We'll show you what your customers now see when they go online to reserve an apartment! And, a bonus…you’ll hear firsthand how you can implement those same prospect conversion tips for your online leasing process on your site. We've hired one of the best interactive agencies to help us in web site usability to help your customers transact and reserve online. See firsthand how the entire process has been adapted to the way consumers expect to transact online.

VaultWare 101 - Mike Cornell

This "crash course" explains the recent VaultWare enhancements that make your life simple: VaultWare's astounding new features go way beyond fancy bells and whistles! This will be your chance to see up close and personal the benefits of VaultWare’s newest features. We’re delivering enhancements that are designed to make your life simpler while raising your expectations about what online leasing can do for your properties! We’ll do a quick review of recent enhancements and give you insight on what to expect next. You’re guaranteed to be an even smarter VaultWare advocate after this session.

What it Takes To be Tomorrow’s Next Leasing Hero: PadZing! – Mike Mueller

The apartment industry's new crystal ball can make you a hero. Introducing PadZing! Featuring real live information from over 900,000 apartment units on market rents and vacancies, this new service from Realty DataTrust will let you see current market info, allowing you to run comparisons in your local area, nationally, or however you want to slice and dice this data treasure trove.