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VaultWare Market Index
December 2006
2006 Online Leasing Highlights
- There was a 95% increase in people viewing current apartment availability online from 2005 to 2006 and a 307% increase from 2004 to 2006.
- From 2005 to 2006 there was a 66% increase in online apartment reservations made and a 262% increase over 2004
- Nearly 4.5 million renters in 2006 checked availability online via VaultWare-Powered "Check Availability" buttons on both Internet Listing Services and apartment community websites combined. That number is nearly twice the 2.2 million renters who did so in 2005
- In 2006 nearly 60% of all online apartment reservations occurred outside traditional office leasing hours
The VaultWare Market Index enables multi-family professionals to benchmark individual property or their portfolio's online leasing results against industry averages. Armed with this information, property managers can better assess their online advertising performance and online leasing initiatives.
The market index metrics are based on the aggregated results of VaultWare powered properties. The VaultWare online leasing solution is utilized by over 100 different property management companies.
Results will vary depending on your advertising plan, ad content, market conditions, location, property characteristics and efforts to market your online leasing capabilities through traditional and non-traditional marketing and sales channels. |
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ApartmentGuide.com |
ForRent.com |
Apartments.com |
Move.com |
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| Jan 06 |
56.7 |
1.0 |
33.7 |
0.5 |
43.3 |
1.0 |
51.0 |
0.8 |
| Feb 06 |
52.2 |
1.0 |
30.8 |
0.5 |
39.2 |
0.9 |
49.6 |
0.8 |
| Mar 06 |
62.6 |
1.1 |
33.7 |
0.6 |
47.8 |
1.2 |
64.8 |
1.0 |
| Apr 06 |
59 |
1.2 |
31.1 |
0.5 |
46.7 |
1.2 |
59.1 |
1.2 |
| May 06 |
71.9 |
1.6 |
33.3 |
0.6 |
58 |
1.6 |
39.2 |
0.9 |
| Jun 06 |
53.8 |
1.3 |
38.5 |
0.7 |
55.3 |
1.8 |
29 |
0.7 |
| Jul 06 |
54.7 |
1.3 |
43.7 |
0.8 |
61.7 |
1.7 |
36.3 |
0.9 |
| Aug 06 |
51.3 |
1.2 |
42.9 |
0.7 |
57 |
1.6 |
33.9 |
0.8 |
| Sep 06 |
45.4 |
0.9 |
35.4 |
0.6 |
42.7 |
1.1 |
29 |
0.7 |
| Oct 06 |
38.2 |
0.8 |
33.4 |
0.5 |
35.8 |
1.1 |
25.4 |
0.6 |
| Nov 06 |
38.8 |
0.9 |
26.7 |
0.4 |
34.7 |
1 |
22.9 |
0.4 |
| Dec 06 |
36.5 |
0.8 |
26.9 |
0.5 |
31.5 |
0.9 |
20.2 |
0.4 |
| Total |
621.1 |
13.1 |
410.1 |
6.9 |
553.7 |
15.1 |
460.4 |
9.2 |
| Average |
51.8 |
1.1 |
34.2 |
0.6 |
46.1 |
1.2 |
38.4 |
0.8 | |
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| Jan 06 |
184.7 |
3.3 |
65.8 |
3.2 |
| Feb 06 |
171.8 |
3.2 |
64.5 |
3.1 |
| Mar 06 |
208.9 |
3.9 |
77.0 |
3.1 |
| Apr 06 |
195.9 |
4.1 |
106.2 |
3.8 |
| May 06 |
202.4 |
4.7 |
130.3 |
4.5 |
| Jun 06 |
176.6 |
4.5 |
129.1 |
4.7 |
| Jul 06 |
196.4 |
4.7 |
142.4 |
5.5 |
| Aug 06 |
185.1 |
4.3 |
129.5 |
5.7 |
| Sep 06 |
152.5 |
3.3 |
130.7 |
6.0 |
| Oct 06 |
132.8 |
3 |
110.8 |
5.0 |
| Nov 06 |
123.1 |
2.7 |
88.8 |
4.2 |
| Dec 06 |
115.1 |
2.6 |
86.3 |
3.8 |
| Total |
2045.3 |
44.3 |
1261.9 |
52.6 |
| Average |
170.4 |
3.6 |
105.1 |
4.3 | |
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| Jan 06 |
250.5 |
6.5 |
| Feb 06 |
236.3 |
6.3 |
| Mar 06 |
285.9 |
6.6 |
| Apr 06 |
302.1 |
7.9 |
| May 06 |
332.7 |
9.2 |
| Jun 06 |
305.7 |
9.2 |
| Jul 06 |
338.8 |
10.2 |
| Aug 06 |
314.6 |
10.0 |
| Sep 06 |
283.2 |
9.3 |
| Oct 06 |
243.6 |
8.0 |
| Nov 06 |
211.9 |
6.9 |
| Dec 06 |
201.4 |
6.4 |
| Total |
3307.2 |
96.9 |
| Average |
275.6 |
8.0 | |
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| Legend |
| Column |
Definition |
| Unique Sessions |
The number of unique visits to the VaultWare powered availability web pages. A unique visit is based on a unique user session. For example, if a user views availability for several different properties and/or floor plans without waiting more than 20 minutes between accessing VaultWare powered web pages, it is counted as a single, unique session. |
| Reservations Per Property |
The number of unscreened and pre-screened leads/reservations submitted through VaultWare. |
| Annual |
Represents the total of the previous 12 months average Reservations and Check Availability session on VaultWare powered advertisements per property. This number depicts what a property could expect on a yearly basis from each ILS when enhanced with the VaultWare powered "Check Availability" button. Results may vary and depend on many factors including but not limited to: market conditions, ad level, content, pictures, location, search results, number of similar communities in the region and consumer demographics. | | Copyright © 2007 Realty DataTrust. All rights reserved. The information on this page may not be reproduced, republished, broadcast,
rewritten, redistributed, framed or mirrored on another webpage or website without prior written consent from Realty DataTrust.
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