Nation′s Largest Third-Party Management Company Adopts Multifamily Industry′s Leading Online Leasing Solution
Pinnacle Selects VaultWare™ to Power Over 118,000 Apartment Units
Scottsdale, AZ, July 19, 2007 -- The nation′s largest third-party manager of multifamily real estate in the
United States, Pinnacle, joins some of the nation′s other leading apartment managers to adopt the multifamily
industry′s premier online leasing solution. VaultWare, an online leasing and reservation system from Realty
DataTrust, will enable Pinnacle to process and manage online apartment reservations for specific available units and
offer consumers the ability to check current availability and pre-screen online on Pinnacle′s corporate and property
websites and on the Internet Listing Services where they advertise. Additionally, VaultWare will automatically keep
pricing up to date on all the Internet sites Pinnacle properties are listed and distribute Pinnacle′s availability
information to the most popular search engine classified sites. Other large Real Estate Investment Trusts (REITs)
who use the VaultWare solution include UDR, Home Properties, Riverstone, Gables and Colonial to name a few.
According to Stan Harrelson, CPM, President and Chief Executive Officer of Pinnacle, "There′s no question that
customers are online and the trend is only increasing. VaultWare unlocks the Internet′s potential for capturing renters
online and that is an enormous opportunity just waiting for us. We′ve conducted an in-depth analysis of solutions and
we have no doubt that VaultWare is the best way to power the online leasing component of our business. Plus, with
VaultWare we knew we could be up and running within just a few weeks, without delays and without intense IT
involvement, and as a customer-service focused organization that was important to us."
"Online leasing was once a novel idea…something management companies weren′t sure they should explore. Now
they know they must implement it and VaultWare has become the proven, established and essential business tool for
multifamily companies who are serious about increasing their business," Mike Mueller, CEO Realty DataTrust said.
“We′re thrilled to be providing Pinnacle with this functionality. Their company culture is wrapped around the concept
of superior customer service and online leasing is one of the best ways to demonstrate this commitment."
VaultWare provides online leasing capabilities to over 700,000 apartment units throughout the United States, from
small property managements companies to some of the country′s largest REITs. VaultWare′s appeal is that it can be
implemented within a relatively short amount of time and with minimal effort allowing property managers to see results
almost immediately with online apartment reservations, pre-qualified leads and rental applications for available
apartments electronically delivered instantly to properties.
About Pinnacle
Pinnacle is the national leader in third-party fee management of investment real estate, managing a portfolio of more
than 780 apartment, office, industrial and retail assets valued at more than $12.3 billion. The company′s portfolio
includes approximately 140,000 multifamily housing units and 16.7 million square feet of commercial space. Pinnacle
is also a recognized leader in affordable housing management with approximately 55,000 units under management
and is active in the privatization of military housing. As a full-service real estate investment management firm,
Pinnacle provides both multifamily residential and commercial real estate owners and investors with a broad scope of
realty services, including the acquisition, disposition, rehabilitation, property management, financing and repositioning
of real estate assets.
About Realty DataTrust Corporation
Realty DataTrust Corporation, located in Scottsdale, Ariz., offers online leasing solutions for the multifamily housing industry that allow consumers to easily rent an apartment online. The award-winning VaultWareTM solution revolutionized the industry when it was introduced in 2003, fulfilling a need no other service could provide by automatically displaying current rates, true availability and up-to-date promotions on demand 24 hours per day, 7 days per week from multiple websites. Today, nearly 100 management companies use VaultWare and each month thousands of requests are processed through its reservation system. In 2005 the company took the lead in spearheading an initiative to educate the multifamily industry on Internet trends and related technology breakthroughs by hosting the first annual Apartment Internet Marketing Conference. To learn more about VaultWare, Realty DataTrust or Apartment Internet Marketing, visit the company's website: www.vaultware.com.