American Express Recognizes VaultWare COO with Leadership Spotlight Award
Mike Cornell Honored for Contributions that Changed the Way Multifamily Industry Leases Apartments
Scottsdale, AZ, August 8, 2007 -- American Express today awarded Mike Cornell, Chief Operating Officer of Realty DataTrust,
makers of the VaultWare™ online leasing solution for the multifamily industry, a Spotlight Award for Leadership in Technology.
The American Express Spotlight Award recognizes demonstrated strategic leadership in the multifamily industry in four distinct areas,
including leasing strategies, recruiting and retention, technology and customer service. A spotlight feature on Cornell can be found in
the August issue of Multifamily Executive Magazine.
Mike Cornell was selected due to his commitment to deliver an online leasing vision that changed the way the multifamily industry leases
apartments. Cornell has been instrumental in forging relationships with nearly 40 leading multifamily companies to allow property managers
to leverage existing “best-of-breed” providers to achieve maximum results in online leasing. The result has been a more convenient way for
consumers to shop for and lease apartments. Years ago, taking to the streets and driving from community to community was the predominant way
renters shopped for apartments. Now, thanks to VaultWare, consumers can take the leasing process into their own hands to find, select, reserve,
pre-qualify instantly and even apply for a specific desired apartment online, anywhere, anytime. The VaultWare solution has also improved
operational efficiencies for property managers. Features such as automated rate updates to all online marketing sources saves valuable time for
leasing agents. Another efficiency for leasing agents is the instant and persistent VaultWare lead delivery method that helps in the
prioritization of qualified leads, thus helping agents avoid missed opportunities resulting from lack of follow up.
Cornell has also established partnerships with broader Internet distribution points outside of the multifamily industry to ensure
that property managers using VaultWare benefit from consumers’ increasing use of online search and classifieds. All of these efforts
have provided apartment owners and managers with the ability to bring leasing online to consumers 24/7/365, resulting in the most comprehensive
distribution network of available online apartment inventory in the industry. As a result, 92% of the property management companies that offer
an online leasing solution via a third-party provider use VaultWare*.
About VaultWare
VaultWare powers online leasing capabilities for over 700,000 apartment units throughout the United States, from small property management companies to some of the country’s largest Real Estate Investment Trusts. VaultWare’s appeal is that it can be implemented within a relatively short amount of time and with minimal effort allowing property managers to see results almost immediately with online apartment reservations, pre-qualified leads and rental applications for available apartments delivered instantly to properties.
About Realty DataTrust Corporation
Realty DataTrust Corporation, located in Scottsdale, Ariz., offers online leasing solutions for the multifamily housing industry that allow consumers to easily rent an apartment online. The award-winning VaultWareTM solution revolutionized the industry when it was introduced in 2003, fulfilling a need no other service could provide by automatically displaying current rates, true availability and up-to-date promotions on demand 24 hours per day, 7 days per week from multiple websites. Today, nearly 100 management companies use VaultWare and each month thousands of requests are processed through its reservation system. In 2005 the company took the lead in spearheading an initiative to educate the multifamily industry on Internet trends and related technology breakthroughs by hosting the first annual Apartment Internet Marketing Conference. To learn more about VaultWare, Realty DataTrust or Apartment Internet Marketing, visit the company's website: www.vaultware.com.
* Based on analysis of the National Multi Housing Council Top 30 management companies
Designated trademarks and brands are the property of their respective owners.