VaultWare Online Marketing Index — June 2009

Online Marketing Index View

Online Leasing Results

• Summary
• By Primary ILS
• By Marketing Source

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• Year-over-Year Comparison

2008 Online Leasing Highlights

• Over 9 million people used VaultWare to help them find an apartment in 2008 with more than 1 million apartment hunters using the service in July alone.
• From 2007 to 2008 there was a 45% increase in total online apartment Reservations made and a 91% increase over 2006.
• VaultWare powered properties enjoyed a 54% increase in Check Availability sessions per property and a 26% increase in per property Reservations over 2007.

Real Live Results Benchmarking

The VaultWare Online Marketing Index enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. Armed with this information, property managers can better assess their online advertising performance and online leasing initiatives.

The Marketing Index metrics are based on the aggregated results of over 100 different VaultWare powered management companies. Properties who use VaultWare Best Practices maximize their results and experience the most online leasing action. Results depend on advertising plans, ad content, market conditions, location, property characteristics and efforts to market online leasing capabilities through traditional and non-traditional marketing and sales channels.