VaultWare Online Marketing Index — January 2010

Online Marketing Index View

Online Leasing Results

  All VaultWare Powered Sites
  Unique Availability
Sessions / Property
Reservations / Property
Feb 09 290.7 6.1
Mar 09 364.5 7.5
Apr 09 336.1 7.5
May 09 331.8 8.1
Jun 09 329.4 8.3
Jul 09 342.5 9.3
Aug 09 316.1 8.3
Sep 09 266.9 6.8
Oct 09 272.6 6.5
Nov 09 262.0 6.2
Dec 09 241.6 6.0
Jan 10 340.3 8.0
Total 3694.5 88.6
Avg 307.9 7.4

Real Live Results Benchmarking

The VaultWare Online Marketing Index enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. Armed with this information, property managers can better assess their online advertising performance and online leasing initiatives.

The Marketing Index metrics are based on the aggregated results of over 100 different VaultWare powered management companies. Properties who use VaultWare Best Practices maximize their results and experience the most online leasing action. Results depend on advertising plans, ad content, market conditions, location, property characteristics and efforts to market online leasing capabilities through traditional and non-traditional marketing and sales channels.

VaultWare Online Marketing Index Summary
Online Leasing Results Per Property

Unique Availability Sessions Per Property

This chart shows the average number of unique availability sessions VaultWare properties experience each month.

VaultWare Online Leasing User Sessions for All ILS' in the VaultWare Distribution Network - 2009

Reservations Per Property

This chart shows the average number of reservations VaultWare properties receive each month.

VaultWare Online Leasing Reservations for All ILS' in the VaultWare Distribution Network - 2009