Download CenterMy Vaultware

VaultWare Online Marketing Index — October 2008

Online Marketing Index View

Online Leasing Results

2007 Online Leasing Highlights

  • There was a 23% increase in people viewing current apartment availability online from 2006 to 2007 and a 144% increase from 2005 to 2007.
  • From 2006 to 2007 there was a 31% increase in online apartment reservations made and a 119% increase over 2005.
  • 5.2 million renters in 2007 checked availability online via VaultWare-Powered "Check Availability" buttons on both Internet Listing Services and apartment community websites combined.

Online Leasing Results - By Marketing Source

Unique Availability Sessions Per Property

This graph shows the percentage of unique check availability sessions per month for all VaultWare properties comparing Secondary ILS sites*, Primary ILS sites* and Corporate sites.

VaultWare User Sessions for All ILS' in the VaultWare Distribution Network - 2008

Reservations Per Property

This graph shows the percentage of reservations made per month for all VaultWare properties comparing Secondary ILS sites*, Primary ILS sites* and Corporate sites.

VaultWare User Sessions for All ILS' in the VaultWare Distribution Network - 2008
  Availability Sessions Reservations
  Primary ILS Secondary ILS Corporate Primary ILS Secondary ILS Corporate
Nov 07 35.6% 7.5% 57.0% 31.2% 7.7% 61.0%
Dec 07 36.3% 8.9% 54.8% 34.5% 9.2% 56.3%
Jan 08 36.9% 9.0% 54.2% 33.1% 10.3% 56.6%
Feb 08 38.0% 8.4% 53.6% 34.4% 11.8% 53.9%
Mar 08 34.8% 10.8% 54.3% 34.9% 13.3% 51.7%
Apr 08 29.6% 15.6% 54.8% 28.9% 17.4% 53.7%
May 08 26.8% 23.3% 49.9% 25.0% 25.6% 49.3%
Jun 08 24.9% 3.0% 48.2% 22.8% 29.2% 48.0%
Jul 08 25.8% 3.4% 48.8% 23.4% 26.6% 50.0%
Aug 08 24.4% 25.4% 50.2% 22.9% 26.6% 50.5%
Sep 08 23.1% 24.7% 52.2% 20.3% 29.4% 50.3%
Oct 08 22.7% 23.2% 54.0% 18.4% 28.2% 53.4%
Average 29.9% 17.4% 52.7% 27.5% 19.6% 52.9%

*Primary ILS sites consist of the following: Apartments.com, ApartmentGuide.com, ForRent.com and Move.com.
*Secondary ILS sites: All other sites that are not Primary ILS or Corporate/Property sites. As of 3/20/2008 Rent.com is included in these results.
See a complete list of integrated ILS' here.