VaultWare Online Marketing Index — June 2009

Online Marketing Index View

Online Leasing Results

2008 Online Leasing Highlights

  • Over 9 million people used VaultWare to help them find an apartment in 2008 with more than 1 million apartment hunters using the service in July alone.
  • From 2007 to 2008 there was a 45% increase in total online apartment Reservations made and a 91% increase over 2006.
  • VaultWare powered properties enjoyed a 54% increase in Check Availability sessions per property and a 26% increase in per property Reservations over 2007.

Online Leasing Results - By Marketing Source

Unique Availability Sessions Per Property

This graph shows the percentage of unique check availability sessions per month for all VaultWare properties comparing Secondary ILS sites*, Primary ILS sites* and Corporate sites.

VaultWare User Sessions for All ILS' in the VaultWare Distribution Network - 2009

Reservations Per Property

This graph shows the percentage of reservations made per month for all VaultWare properties comparing Secondary ILS sites*, Primary ILS sites* and Corporate sites.

VaultWare User Sessions for All ILS' in the VaultWare Distribution Network - 2009
  Availability Sessions Reservations
  Primary ILS Secondary ILS Corporate Primary ILS Secondary ILS Corporate
May 08 26.8% 23.3% 49.9% 25.0% 25.6% 49.3%
Jun 08 24.9% 3.0% 48.2% 22.8% 29.2% 48.0%
Jul 08 25.8% 3.4% 48.8% 23.4% 26.6% 50.0%
Aug 08 24.4% 25.4% 50.2% 22.9% 26.6% 50.5%
Sep 08 23.1% 24.7% 52.2% 20.3% 29.4% 50.3%
Oct 08 22.7% 23.2% 54.0% 18.4% 28.2% 53.4%
Nov 08 21.2% 24.6% 54.2% 19.9% 27.4% 52.7%
Dec 08 18.9% 26.0% 55.0% 20.0% 27.7% 52.3%
Jan 09 18.7% 26.7% 54.5% 21.1% 28.1% 50.8%
Feb 09 17.4% 25.9% 56.7% 20.2% 29.7% 50.1%
Mar 09 20.4% 23.7% 55.8% 20.5% 28.8% 50.7%
Apr 09 21.2% 25.3% 53.5% 20.1% 28.3% 51.6%
May 09 21.7% 24.3% 53.9% 20.6% 28.8% 50.6%
Jun 09 22.1 24.0% 53.8% 22.3% 27.9% 49.8%
Average 21.5% 25.0% 53.6% 20.8% 28.1% 51.1%

*Primary ILS sites consist of the following: Apartments.com, ApartmentGuide.com, ForRent.com and Move.com.
*Secondary ILS sites: All other sites that are not Primary ILS or Corporate/Property sites. As of 3/20/2008 Rent.com is included in these results.
See a complete list of integrated ILS' here.