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VaultWare Online Marketing Index — October 2008

Online Marketing Index View

Online Leasing Results

2007 Online Leasing Highlights

  • There was a 23% increase in people viewing current apartment availability online from 2006 to 2007 and a 144% increase from 2005 to 2007.
  • From 2006 to 2007 there was a 31% increase in online apartment reservations made and a 119% increase over 2005.
  • 5.2 million renters in 2007 checked availability online via VaultWare-Powered "Check Availability" buttons on both Internet Listing Services and apartment community websites combined.

Online Leasing Results - Primary ILS

Beginning September 2008, Rent.com is being included in the VaultWare Online Marketing Index. Realty DataTrust and Rent.com finished work on integrating the VaultWare Availability and Reservation System with Rent.com's systems in May 2008. Rent.com began a phased roll-out of VaultWare on mutual customers advertisements in April. The roll-out was completed in May.

These graphs show a breakdown of the average number of user sessions and reservations per property for each primary Internet Listing Service (ILS) comparing user activity on each.

Unique Availability Sessions per Property

VaultWare User Sessions for Four Major ILS - 2008

Reservations Per Property - Primary ILS

VaultWare Reservations for Four Major ILS - 2008
  ApartmentGuide.com ForRent.com Apartments.com Move.com Rent.com
  Sessions Reservations Sessions Reservations Sessions Reservations Sessions Reservations Sessions Reservations
Nov 07 32.9 0.8 16.7 0.4 31.6 0.8 12.0 0.3 NA NA
Dec 07 33.1 0.8 16.3 0.4 30.7 0.8 11.4 0.3 NA NA
Jan 08 53.0 1.2 22.1 0.5 45.7 1.1 17.5 0.4 NA NA
Feb 08 44.2 0.9 30.0 0.6 51.7 1.1 16.7 0.4 NA NA
Mar 08 50.6 1.0 39.5 0.8 53.2 1.1 18.5 0.4 NA NA
Apr 08 52.1 1.1 41.9 0.8 56.3 1.2 20.3 0.4 47.3 1.0
May 08 56.2 1.2 41.9 0.8 55.2 1.3 20.0 0.4 102.1 2.3
Jun 08 46.4 1.0 42.8 0.8 59.0 1.4 17.6 0.3 124.8 2.9
Jul 08 55.4 1.2 43.8 0.9 59.9 1.5 17.7 0.4 120.0 2.9
Aug 08 45.3 1.0 37.3 0.8 43.2 1.4 15.5 0.3 101.6 2.4
Sep 08 40.5 0.9 33.9 0.6 30.5 0.8 12..5 0.3 86.1 2.4
Oct 08 33.8 0.4 31.8 0.6 28.8 0.7 9.5 0.2 73.0 1.8
Total 543.4 11.5 397.9 7.8 545.5 12.9 189.28 4.2 654.9 15.6
Average 45.3 1.0 33.2 0.6 45.5 1.1 15.8 0.4 93.6 2.2

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